Site Archives

Why Google didn’t buy Navteq

Profiting from map-makers, not maps


Last week Nokia, the world’s largest mobile phone maker, spent $8 billion to acquire Navteq, the world’s second largest maker of maps used in car-navigation devices and handhelds.
Is it time for us to reconsider the economic value of maps? Or, better yet, the value created in map-making?!
Read more below…