Cisco CEO John Chambers is selling a very powerful vision of future growth based on innovation timed to major market transitions occurring in business, government, education and infrastructure. His current ‘network-based collaboration’ stump speech offers lessons on building an organizational culture based on foresight and innovation:
- Innovate across Market Transitions – The secret to company longevity is the appropriate application of strategic foresight that allows companies to innovate ‘across market transitions’ instead of fighting for market share during economic downturns or mature phases of industry growth.
- The Network is the Platform – The web is evolving as a platform for unified communication systems and business services. Business model innovation and operational execution are the foundations for tapping the power of network-based delivery of high value services.
- Social Enterprise – The way to unleash productivity is to replace rigid org chart based communication channels with social enterprise structures that allow any individual to identify internal expertise, and directly share knowledge and experience across the organization.
- Video-based Collaboration – Forget about ‘virtual teams’ based on email exchanges!!! The game-changer in web collaboration is visually connected workers, partners and customers. Video (real-time and recorded) is likely to emerge as the preferred mode of collaboration in the years ahead.
Here are five videos featuring John Chambers exploring the dynamics of the ‘next generation’ organization:
(My favorites include the MIT talk and India Holographic presentation):
2008 Keynote at World Business Forum
MIT Video: Building the Next Generation Company
Recorded: October 15, 2008 Running Time: 1:07:45
A sneak peak at future holographic versions of telepresence [India 2008]
Video
Harvard Business Review Interview [Recorded February 06, 2009]
Cisco Collaboration Products Demo – 2009
